Gene Spirito, MBA

By: Gene Spirito, MBA on August 6th, 2026

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The 7 Steps of Revenue Cycle Management (And Where Yours Breaks)

Medical Billing / RCM

Looking to improve your revenue cycle? Visit our Revenue Cycle Management page → to see how ADS can help.

A denial notice lands in your inbox six weeks after the visit. Nobody on staff remembers the appointment, let alone what went wrong. Your biller pulls the chart and finds a missing referral number from before the patient ever walked in. Now the appeal clock is running, and it's running on a mistake nobody caught until today.


That gap didn't start at the payer. It started weeks earlier, at a scheduling step nobody double-checked. Revenue cycle management isn't one job you hand to one biller. It's a chain of seven steps, and a weak link at step two shows up as a denial at step six, long after anyone remembers the cause.


Seven Steps, and the Domino Effect Between Them

Each step below depends on the one before it. A gap early in the cycle doesn't disappear on its own. It resurfaces later as a denial that costs far more to fix than it would have cost to prevent in the first place. Here's how the sequence actually plays out, with a real scenario at every stage.


  • Pre-registration and scheduling. Capture demographics, insurance, and appointment type up front. Example: a new patient books an MRI follow-up, and scheduling flags that the referral hasn't arrived yet.
  • Eligibility and benefits verification. Confirm coverage before the visit, not after. Example: a practice verifies a $40 copay and confirms the visit type is covered before the patient walks in.
  • Prior authorization. Submit services that need payer approval, with complete documentation, ahead of the date. Example: an EEG order goes out five business days early with sleep-staging notes already attached.
  • Charge capture and coding. Translate clinical documentation into accurate CPT and ICD-10 codes. Example: a pathology specimen gets the correct TC/PC split before the claim goes out, not corrected after a denial.
  • Claims submission. Send clean, scrubbed claims electronically before they ever reach the payer. Example: a scrubber catches a missing modifier and holds the claim instead of letting it bounce back three weeks later.
  • Payment posting and reconciliation. Post payments and denials daily so discrepancies surface right away. Example: an underpayment on a bundled claim gets flagged the same day the remittance posts, not during a quarterly review.
  • Denial management and appeals. Investigate, correct, and appeal denied claims inside the payer's filing window. Example: a denial tied to a missing prior auth number gets corrected and resubmitted within 48 hours, not left sitting in a queue.

Why the First Three Steps Decide the Other Four

Denials aren't getting rarer. Kodiak Solutions and HFMA's 2024 data put the industry-wide initial denial rate at 11.8%, up from 11.5% in 2023 and 10.2% in 2020. That's four straight years of increases. Providers reporting denial rates above 10% now make up 41% of the field, well past the 5% to 10% range HFMA considers healthy.


Here's the part that should change how you think about the first three steps. Authorization-related denials actually fell 7.7% in 2024. What rose instead were denials tied to requests for more information and medical necessity questions, both of which trace back to documentation gaps at charge capture and coding, not to prior auth. Layer in this year's CY 2026 Physician Fee Schedule adjustments and the latest NCCI bundling edit update, and getting the code right the first time matters more than it did two years ago.


The cost adds up fast either way. MGMA puts the cost of reworking a single denied claim at $25 to $118 in administrative labor, and estimates that 50% to 65% of denied claims never get reworked at all. That cost hits your practice whether or not the claim is ever recovered, which is why front-end accuracy beats back-end appeal skill every time.


Practices that treat denial prevention as a scheduling and coding discipline, not just a billing department task, consistently post denial rates below the industry average. That shift doesn't require more staff. It requires building the first three steps into your everyday workflow instead of leaving them to memory.

Looking to improve your revenue cycle?

Visit our Revenue Cycle Management page → to see how MedicsRCM reduces denials and speeds up reimbursement.

Where the Right System Catches It First

ADSRCM and Medics Suite build eligibility checks, authorization tracking, and coding validation into the workflow at the point of scheduling and charting, not as a separate system your billing team has to reconcile by hand. MedicsScribeAI ties structured documentation directly to coding validation, so the fix happens at step four instead of step seven.


Practices like Park Avenue Medical Professionals and HMCA run that structure inside Medics Suite every day. Since 1977, ADS clients have maintained a nearly 99% first-pass clean claim rate across nearly 50 million annual EDI transactions, a direct result of catching problems at steps one through four instead of fighting them at step seven.


For more on tightening your revenue cycle end to end, browse the ADS blog for additional guidance across specialties.


Ready to see what AI built into 49 years of specialty-specific EHR looks like in practice?

Request a Live Demonstration and see the Medics Suite working in your specialty's actual workflow. A real person answers in under 2 minutes at 1-800-899-4237 ext. 2264.

Sources: Kodiak Solutions revenue cycle denial data as reported by Becker's Hospital Review (March 2025); Healthcare Financial Management Association (HFMA), "Navigating the Rising Tide of Denials"; Medical Group Management Association (MGMA), denial rework cost and rework-rate benchmarking; Centers for Medicare & Medicaid Services (CMS), CY 2026 Physician Fee Schedule.

About Gene Spirito, MBA

Gene has been involved in sales and deploying well over 1,000 revenue cycle management and billing solutions for medical practices, groups, networks, and laboratories of every specialty. With more than 25 years’ experience, Gene has guided so many ADS clients toward the configuration that would work best for them such as services through MedicsRCM, or in-house automation with the MedicsCloud Suite. Gene has an undergraduate from Villanova University, and an MBA from Temple University. Not surprisingly, Gene’s an avid Wildcats fan (the VU basketball team). Feel free to reach out to me directly: 484-758-7331